The UK government has announced a second consecutive duty freeze on spirits, wine, beer and cider.

A minimum unit price for alcohol set out in today’s (November 1) Scottish government Bill is unlikely to reduce alcohol misuse, will threaten the £3.4 billion whisky industry and will punish moderate drinkers, according to the trade. 

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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